On behalf of our client in the Home Decor & Lifestyle domain, SD Solutions is looking for a talented Marketing Director to lead direct-to-consumer (DTC) marketing efforts. The ideal candidate will develop and implement data-driven marketing strategies to expand our customer base, enhance brand awareness, and boost e-commerce performance across digital and retail channels. This is a unique opportunity for a strategic leader who thrives in a high-growth environment and has a deep understanding of digital marketing, brand management, and customer engagement within the lifestyle and wellness space.
SD Solutions is a staffing company operating globally. Contact us to get more details about the benefits we offer.
Key Responsibilities:
- Develop, lead, and optimize the DTC marketing strategy to drive revenue, brand growth, and customer loyalty.
- Oversee customer acquisition and retention strategies across digital platforms, including paid social, paid search, display, and email.
- Maintain and evolve NDA, Home decor & lifestyle brand identity to deepen market differentiation and emotional connection with customers.
- Create compelling brand campaigns that reflect NDA, Home decor & lifestyle values, elevate its story, and resonate across digital and retail channels.
- Lead the strategy for driving e-commerce revenue through SEO, SEM, content marketing, and website optimization.
- Partner with the product and e-commerce teams to enhance the online shopping experience and improve conversion rates.
- Analyze marketing performance, identify key metrics, and implement insights to optimize budget allocation and campaign effectiveness.
- Utilize customer data and analytics to refine targeting strategies, improve customer segmentation, and personalize marketing initiatives.
- Collaborate with sales, product, and creative teams to ensure alignment on brand messaging and customer journey.
- Provide thought leadership and mentoring to the marketing team, fostering a culture of growth and collaboration.
- Monitor industry trends, customer feedback, and competitor activities to identify opportunities for innovation and growth.
- Drive ongoing customer insights and feedback to inform strategy and product development.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 5+ years of experience in DTC marketing, with a track record of driving growth in a lifestyle or wellness brand.
- Strong knowledge of digital marketing channels, analytics tools (e.g., Google Analytics, CRM), and e-commerce platforms.
- Demonstrated success in customer acquisition, brand building, and performance marketing.
- Exceptional leadership, communication, and project management skills.
- Passion for the lifestyle and wellness industry, with an alignment to our values and mission.
About the company:
The company founded in 2015 in Las Vegas, Nevada, blends cultural symbols from the Far and Middle East with Western fashion to create unique jewelry and home decor. We believe in the healing power of natural stones and support Make-A-Wish Southern Nevada, enriching lives with hope and joy.
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